Stay young and think younger

It's become evident that Teenagers are the ones pushing sales. And it's not just coffee shops that are cashing in. Business Heads take heed - your target audience has changed. Make changes to your marketing plans because the teen brigade has arrived. No point being in denial. Take a look around and stay in touch. From deciding holiday plans, home appliances even luxury cars - they have a say and pester power should never be underestimated. Try this - your next brain storm session should be at a coffee shop instead of the office conference room.