Who has the time to read copious copy – Give me the headlines! That’s consumer speak. And why shouldn’t this be the mantra for a meaningful customer connect?
From emailing, to chatting, to social networking to micro blogging to texting - the script keeps getting shorter.
Saying what needs to be said in a given number of characters will get the job done. Instead; increase the connect and reduce the verbiage.
If the idea is to have multiple contacts, you sure need to make it worth while for customers. A few tips how - don’t talk about product features, a
new launch, EMI options or some other fascinating product attribute.
Not all micro conversations will get a huge response.
But keep the connect going; sooner or later one will catch the attention of the
customer base which makes you a millionaire. Know how much is too much. Less is entertaining. More is boring. And connect with them one micro conversation
at a time.
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